Thank You for an Incredible 2025

As we close out 2025, we want to start with the most important message of all: thank you. Thank you to our longtime customers who continue to trust us year after year, and to everyone who chose Gull Lake Marine for the first time this season. Your support, loyalty, and love of life on the water mean everything to us.

This year brought challenges across the boating industry—from changing economic conditions to unpredictable weather—but through it all, our focus stayed the same: helping you enjoy more time on the water with confidence and peace of mind.

Recognized for Putting Customers First

In 2025, Gull Lake Marine was honored to receive several industry recognitions—awards that ultimately reflect the experiences and trust of our customers.

We were named Dealer of the Year by Harris Boats, a leading pontoon manufacturer known for quality, innovation, and family fun. This recognition highlights excellence in sales, service, and brand representation—but most importantly, it reflects the care and attention our customers experience every day.

We were also proud to be named a Top 30 Dealer in North America by Chaparral Boats for the second time and to receive the Customer Excellence Achievement from Malibu Boats. These honors reinforce our commitment to thoughtful service, dependable products, and memorable boating experiences.

Whether you’re enjoying a pontoon, wake boat, or center console, our mission remains simple: to help families and friends spend more quality time together on the water.

A Strong Year for Service & Parts

Behind every great boating season is reliable service—and 2025 was one of the strongest years in our Service & Parts departments. Thanks to improved efficiency, teamwork across locations, and a shared commitment to doing things right, we welcomed hundreds of new service customers while continuing to support those who have trusted us for years.

Our goal is straightforward: when you bring your boat to us, you should feel confident, supported, and excited about the season ahead.

Ownership Made Easier with the PLUS Program

We continue to invest in programs designed around your experience to make boat ownership fun and stress-free. 

Our exclusive PLUS Program helps make the first season as carefree as possible, with benefits like complimentary pick-up and delivery, dockside service for warrantable repairs, and your first scheduled maintenance included at no cost. It’s one more way we work to remove barriers and help you focus on making memories and enjoying your boat.

Navigating a Changing Sales Market

Higher interest rates, inflation, and shifting conditions impacted the boating market this year. Even so, many customers found the right fit through strong used-boat offerings, trade-ins, and reconditioned inventory.

This success speaks to something we value deeply: trust. When customers choose to buy, sell, or trade with us, they’re placing confidence in our guidance—and we don’t take that lightly.

Growing Opportunities Through Brokerage

2025 also marked continued growth in our brokerage offerings through Michigan Yacht Broker. With a focused approach and expanded partnerships, brokerage sales gained momentum—creating new opportunities for buyers and sellers alike. Looking ahead, we’re excited to extend these services even further, both within West Michigan and beyond.

Looking Ahead to 2026

As we close the year, our gratitude remains front and center. Thank you for choosing Gull Lake Marine, for recommending us to friends and family, and for allowing us to be part of your boating journey.

We look forward to welcoming new customers, reconnecting with familiar faces, and helping you make the most of the seasons ahead. From all of us at Gull Lake Marine, we wish you a wonderful winter and an even better year on the water in 2026.