Focused on Customers, Driven by People 

Gull Lake Marine Named Harris Boats Dealer of the Year

Richland, Mich. – Gull Lake Marine Center Inc. is honored to be named Dealer of the Year by Harris Boats, a leading pontoon manufacturer known for quality, innovation, and family fun on the water. The award recognizes Gull Lake Marine’s strength in sales, customer service, and commitment to representing the Harris brand with passion.

“This award is really about our team and our customers,” said Barry Broekhuizen, General Manager of Gull Lake Marine. “Over the past few years, we’ve worked hard to put the right leaders in place, streamline how we operate across all of our locations, and create a culture where our people can thrive. To have Harris recognize that effort is something we’re very proud of.”

Gull Lake Marine invests heavily in its people and its customers by sending sales and service teams to Harris training programs, offering on-water training sessions at delivery, and pairing Harris boats with Mercury Marine engines for superior performance and reliability.

As part of its customer-first approach, Gull Lake Marine also provides exclusive ownership perks through its PLUS Program, created to make boating as carefree as possible. New boat owners enjoy benefits like complimentary pick-up and delivery, dockside service for warrantable repairs, and their first scheduled maintenance all included at no cost in their first season. 

Courtney Smith, Gull Lake Marine’s Service Director, stated, “We want every customer to feel confident, supported, and excited about their time on the water. With offerings like our exclusive PLUS Program, we take the stress out of the first season and make boat ownership more enjoyable. That’s what truly sets us apart, and it’s why we’re honored to have earned the trust of brands like Harris.”

To mark the milestone, Gull Lake Marine will host a special Harris 2026 Fall Preview Event, giving boaters the chance to explore the newest pontoons, see firsthand what makes Harris stand out, and take advantage of exclusive offers from the Dealer of the Year.

Trevor Miller, Sales Director for Gull Lake Marine, added, “We’ve learned that if you have the right team, everything else starts to fall into place. Our customers feel that the moment they walk in the door, and we’re excited to celebrate this recognition with them, especially with special offers including an incentive up to $20,000 off new Harris boats during this event.”

A Year of Recognition Across Brands

In addition to the Harris Boats honor, Gull Lake Marine was also named among the Top 30 Dealers in North America for the second time by Chaparral Boats earlier this year. And Gull Lake Marine received the Customer Excellence Achievement from Malibu Boats. These recognitions further highlight Gull Lake Marine’s commitment to service, innovation, and community. Whether it’s pontoons, wake boats, or center console boats, the dealership’s mission remains the same: helping families and friends spend more time on the water together. By creating memorable boating experiences, Gull Lake Marine continues to strengthen the boating community that so many love here in the Great Lakes State. 

About Harris Boats

Founded in 1956, Harris Boats has become a trusted name in luxury pontoons, known for combining craftsmanship with innovation. The company consistently raises the bar in performance, comfort, and design, helping families and friends create unforgettable memories on the water. 

About Gull Lake Marine

Since 1911, Gull Lake Marine has continuously served West Michigan. It’s one of the area's oldest marinas, representing the strongest brand names in boating and offering a full suite of services and merchandise for boating enthusiasts. Gull Lake Marine brands include: Malibu, AXIS, Boston Whaler, Harris Boats, JC TriToon, Chaparral, Robalo, Hobie Kayaks, Jackson Kayaks, Inmar Rigid Inflatables, Mercury Marine Engines, and Suzuki Engines. With locations in Richland, Gull Lake Bayside, Grand Rapids, and South Haven, Gull Lake Marine continues to set the industry standard by committing to quality and customer satisfaction in West Michigan. For more information about Gull Lake Marine, visit www.GullLakeMarine.com